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Agencies take a percentage of ad spend in addition to a monthly management fee. So in other words, when you work with an agency you can expect to spend $2,000 - $10,000 per month on management fees PLUS 15% - 20% of ad spend. As a result of this model, marketing agencies are incentivized to recommend increasing the amount of ad spend each month to maximize their revenue, which ultimately may not be within your company’s best interest.
Marketing agencies often do not test in order to establish market and channel validity. This means you may spend $10,000 with an agency and afterward realize your interested customers are a completely different demographic than originally assumed and need to be marketed on an alternative marketing channel to engage.
Like an Uber driver blindfolding you and driving you to the newest restaurant in town, marketing agencies will take you where you’re interested in going, but won’t reveal how you got there. This means that despite paying an arm and a leg for an agency’s services, once you move on, you’re back to square one and will need to do you own research to figure out how the previous agency got their results. This can be detrimental to your company’s future marketing efforts given the insight to be gained from previously executed campaigns.
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This is why we created Duo Strategy — to provide young and dynamic companies with a marketing partner that binds technology and creative, while serving as an extension of their team through high-touch collaboration and transparency. Furthermore, with project-to-project and retainer based engagements, we’re able to provide our clients with fair market pricing, while avoiding the pitfalls of the agency model. Put simply, when you work with Duo, you work with consultants who’s number one motivation is your business’ success — now and in the future.
A Marketing Partner for Innovative and Dynamic Brands | Strategy & Execution | Collaboration & Transparency
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