why
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Running a startup is hard. We know what it is like to wear every hat in a startup and how tirelessly founders work to improve their product. As a result of this reality, we have also seen how often startup marketing is neglected, which can lead to last-minute marketing decisions through expensive agencies that never quite capture the desired results. This is the basis for why Duo Strategy was founded, but it’s not the full story.

According to studies, 90% of startups fail. It’s easy to think your product will sell itself. I mean you created it, so it’s awesome, and some VC just wrote you a check for $300,000, so I guess you’ve made it. Wrong. 42% of failed startups collapse because they don’t solve a market need. In other words, 42% of failed startups will not get their product or service in front of the right audience. This is problematic and why we start with market testing for every client we take on. Testing your assumptions before spending big bucks on a full scale marketing strategy is the safest way to avoid the number one reason startups fail. Pretty smart huh?  

We exist to help your startup overcome this obstacle, scale your revenue through an optimized marketing mix, and join the 10% of startups who make it.